Ep 12 | Data Monetisation: The Economics of Data Analytics with Bill Schmarzo, Former Chief Innovation Officer at Hitachi Vanatara
Update: 2020-12-21
Description
In Episode 12 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bill Schmarzo (The Dean of Big Data) the Former Chief Innovation Officer at Hitachi Vanatara.
Bill is a published author, honorary professor and executive fellow, as well as holding influencer status across a number of industry subject matters.
Bill specialises in the field of Data Monetisation and talks us through the key considerations (plus we chat about a bunch of other things) which includes:
- How "Forest Gump" moments defined his career
- Why he wrote his 4th book
- Why organisations need a Chief Data Monetisation Officer
- That empowerment is the secret to unlocking value in Data Analytics
- Cultural transformation is the key to Data/Digital Transformation
- Why everyone should think like a Data Scientist
- How Data Science is like a game of Final Fantasy II
- Why value created by selling data is minuscule in comparison to the value you get from using it
- How Data is an economics problem, not an accounting one
- Why use cases are the only way to generate value
- Why economies of learning are greater than economies of scale
Link to book:
https://www.amazon.co.uk/Economics-Data-Analytics-Digital-Transformation/dp/1800561415
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